🏃Go to market strategy

The Coorest platform has a competent product development roadmap with a defined but not limited strategy and milestones, while this growth and the strategic process is a living journey. We have created and keep enriching an onboarding process with real and measurable agricultural and forestry projects; besides we are establishing a strong tech partner, and aim to establish strong relations with sustainability institutions to support and help out the scalability and adoption. We are collaborating with marketplaces to increase the availability of our NFTrees. We will also collaborate with exchanges, which provide a platform to sell CO2 Tokens. Our team has developed and keeps upgrading a robust platform to facilitate the supply and demand of carbon tokens for companies and individuals that are looking to compensate for their CO2 footprint.

The initial stage was the development of the Coorest dApp, where users have the ability to buy and sell their NFTrees and CO2 tokens. Users are able to hold, transfer, sell to other users, and use these CO2 tokens to compensate for their carbon footprint. Whenever a CO2 token is burned by a user, the CO2 token will be removed from the circulating supply. The user will also get a Proof of Carbon Compensation certificate in the form of an NFT. This certificate contains the name, date, and reason for compensation. Coorest will also make it easy to buy NFTrees and CO2 tokens for fiat currency through a payment partner.

The following is an explanation of Coorest’s business model. On-chain CO2 compensation fees: The platform will get 8% for claiming CO2 Tokens and 0.2% for other transactions within the platform such as transfer or burning. Currently, the prices for the NFTrees are between 69-75 USDC per NFTree.

Coorest’s development is divided into four phases. It started with Coorest’s own agriculture project and onboarding external carbon sequestration projects. The first plot of land was purchased in Spain and Coorest planted 5.500 fig trees. In the first stages of the project's development, we held one private pre-sales round. The funds raised are being used to implement the core components of the Coorest ecosystem, The Coorest DApp: a platform for buying, selling, and transferring carbon tokens, and the development of the Coorest Carbon Standard. The second phase started in parallel with phase 1. This was the development of the Coorest platform (DApp). The third phase was the integration of our in-house project and the Coorest platform, a pilot that proves the platform's adoption and the strength of our proposed business case. Phase four will be the release of our CRST token through a launchpad to get additional funding for Coorest expansion and further development, hire new staff and increase revenue generation, launch an influential marketing campaign, and start full adoption of the Coorest platform, $CCO2, and CRST token purchase and sales.

Coorest will use online marketing strategies to promote its platform, as well as participate in events. Coorest will expand into European markets and onboard farmers and landowners globally with a special focus on project development. After a successful launch on a DEX via a launchpad, Coorest will explore listings on multiple CEXs.